Your Career and You: "I Heard You Were Coming... Don't Make Waves"

 
I attended a PRSSA Regional Conference recently with a couple of Curry College Public Relations Concentration students and was listening to the keynote address by Boston University’s Dean of Students when memories came flooding in.

This year’s event, entitled “PR Advanced: Unleash Our Generation,” attracted public relations students from colleges and universities throughout New England.

The overarching message in Dean Kenneth Elmore’s remarks was “Be Yourself,” and I found myself saying “Yes!” after nearly every sentence!!

The take-away for students was that it’s not enough to just follow the status quo and do everything that everyone else does.

Stand out. Don’t be afraid to be different. “Be yourself!”

Which brings me back to my title…“I heard you were coming…”

Years ago, I was in the Air Force and, among other adventures, spent about three years at Clark Air Base in the Philippines. My primary duty was managing an audiovisual library with some 2,000 training and informational films (You do remember films, don’t you?!? If you don’t, I’m sure our friend Wikipedia can help fill in the blanks.)

In my usual “not busy enough; what else can I do?” fashion, I managed to get involved in all kinds of community relations, internal relations, and public relations activities both on and off base…none of which were in my job description, but all of which were a TON of fun!

This was just before I figured out what “public relations” was all about, so I chalked everything up to normal Southern neighborliness. Found out a couple of years later when I accidentally (don’t ask!) took a course called “Introduction to Public Relations” what I really was doing and have continued the practice!

Anyway, I got involved organizing educational programs for the American Red Cross in Manila, informational programs for the Philippine Military Academy, and a boatload of training programs for both US military personnel and Philippine civil service employees at Clark.

…in addition to my “day” job.

The end result was an unplanned (for my squadron) major increase in business for the film library, increase in requests for support with on- and off-base meetings and programs, and increased attention by our “higher-ups.”

In other words…increased productivity and return-on-investment for taxpayer dollars that paid our salaries and other expenses as federal government “employees.”

And…at that time…not “business as usual.” I was accused of, among other things, “rocking the boat.”

But it was “me.” It was the way I always had done things…get involved…identify opportunities and pursue them as well as respond to external and internal requests for support and assistance.

Not the “military way” back then, but damned effective and successful in fostering a new level of appreciation for what we…the US Air Force…brought to our presence in the Philippines.

Anyway...when my tour was finished, I returned to the United States and an assignment at another air base. I dutifully checked in with the fellow who was to be my supervisor and was greeted, not with a "Good to have you with us; how was Clark?" but with a glower and these words..."I heard you were coming; don't make waves."

Cool! Apparently "being yourself" and doing things outside your specific job description wasn't the way things were done at this particular base. (Of course, I ignored his warning and continued doing my own thing. There's another story here involving Playboy magazine, but we'll save that for another time!)

Dean Elmore’s remarks brought this memory back because he reinforced something I always try to impress on students and others who I talk to about job searches and “standing out in the crowd.”

Take a look at what you’ve done and be ready and able to show your enthusiasm for what you’ve accomplished and your desire to bring creativity and imaginative thinking to the game.

Those who don’t do this will blend into the wallpaper…become part of the faceless herd…not be seen as the “leader of the pack.”

It’s self-analysis time. Are you a stand-out? Or are you just another face in the crowd?

Let them know you’re coming. Be yourself!

"It is the lone worker who makes the first advance in a subject: the details may be worked out by a team, but the prime idea is due to the enterprise, thought and perception of an individual." - Sir Alexander Fleming, "Address at Edinburgh University" [1951]

Your Career and You: “Passion is the Un-Secret”

I’ve just returned from my usual invigorating experience at the Public Relations Society of America’s International Conference where 3,000-plus PR professionals and PR students converged on Orlando to learn, network, and get inspired.

I did all three…very well. Not much sleep as a result, but a TON of contacts, new  ideas and information, and “energy boosts.”

Teaching as I do at Curry College, where I ride herd over the undergraduate Public Relations Concentration and teach most of the PR courses, and at Regis College, where I teach graduate courses in the Organizational and Professional Communications area, and PRSA programs and conferences are mandatory in my opinion.

Why? Because I must…not “should”… I must…be at the top of my game.

Why? Simple…my students depend on me to introduce them to and help them become reasonably knowledgeable about or proficient in the communication tools and tactics that they will be required to bring to an employer’s table after graduation.

So I spent a boatload of time over the past few days soaking up the collective knowledge of some of the nation’s leading communicators.

“Social Media Policy” with Deirdre Breakenridge and a panel of social media gurus. “SEO and Social Media Marketing” with Lee Odden.  “Regaining Trust amidst a Crisis” with John Deveney. And “Leading Communication Teams to Success” with my friend Rear Admiral Vic Beck, Vice Chief of Information for the US Navy.

General Session speakers included CNN’s Soledad O’Brien, social media wizard Chris Brogan, and idea generator extraordinaire Peter Diamandis.

My take-away from every single event was the blatant enthusiasm that each speaker projected in his or her presentation. The overriding sentiment was total and complete passion for public relations as a means of communicating with stakeholders and building relationships with them that will lead to understanding and support.

I also had a chance to chat with some of the Public Relations Student Society of America members who were attending their own awesome conference and getting just as excited about their respective futures as I am now, have been for centuries, and will continue to be for eons to come.

I’ve said it a bazillion times. “Passion is key if you really want to make your mark in this world.”

Most of us can learn the “tricks of the trade.” We can become, as I often discuss in my PR classes, “public relations ‘technicians.’”

And that’s okay to some degree. We need people who can organize and micro-manage events of all sizes. We need folks who can take written copy and turn it into eye-catching print or online material.

But we also need those of us whose forte’ is interacting with others and persuading/convincing them to embrace our employer’s or client’s reason for being.

And that requires an extra skill that these other folks either don’t have or haven’t figured out how to exhibit…a passion for what we represent.

In my own case, it’s a simple matter of “get out of my way; I’m on a mission” when I’m talking about my employer or my profession.

As one young lady commented when I started talking about my love for public relations and, now, public relations education… “My God, you really do believe in what you do.”

Yep. I do. And my hope is that you, too, will embrace the essence of your own chosen career field and will become a card-carrying, rabid disciple with the mission of helping others understand and support you and your client/employer.

It’s no “secret.” The secret is passion.

"We may affirm absolutely that nothing great in the world has been accomplished without passion." - Georg Wilhelm Friedrich Hegel, "Philosophy of History [1832]," Introduction